Ce module a pour objectif de : 

- Familiariser l’étudiant avec les théories et les notions clés de l’éthique de la communication; 

- Savoir appliquer ces théories pour, la conception, la production, l’analyse et l’évaluation de la communication;

 - Approprier les notions légales (droit, lois, décrets, etc.);

 - Identifier les différents droits, devoirs et responsabilités liées à l’information et la communication dans la loi marocaine;

- Etre capable de mesurer la portée des actes d'information et de communication en termes éthiques et de les situer relativement au droit et à la déontologie. 

Introduction and Background

For digital communication specialists, project management is a core competency that transforms creative ideas into successful realities. From launching social media campaigns to developing websites and coordinating virtual events, digital communication fundamentally relies on effective project management. This course provides the foundational skills to guide projects from concept to completion, including defining objectives, planning resources, and understanding the financial aspects that support any professional initiative.

What You Will Learn and Achieve

Throughout the semester, you will learn project management fundamentals by applying a practical framework that blends theory with real-world experience. You will gain hands-on skills in managing project phases, coordinating with stakeholders, and solving problems as they emerge. By the end, you will apply what you have learned by presenting your own original digital project proposal, bringing together the concepts and tools covered throughout the course into a professional, innovative communication project.